Red Tag Political Mail, Does Your Mail Qualify?
Red Tag political post is a mystery to some. You may be wondering how the United States Postal Service (USPS) handles the enormous amount of campaign mail that goes through the postal system with each election. The “secret” is the red tag “Political Mail”. U.S. Postal Service Day 57 – a container day designed to give political mail more visibility. As a result, it is given an Expedited status but is sent as bulk mail. We write about it in our e-book for direct mail. The USPS has an effective system in place to identify political mail and quickly move it through the stream of mail into mailboxes prior to election day. Eligible electoral mail is given special treatment by the USPS, which speeds its movement through the postal system. When campaign mail is sorted and processed by the post office and packaged for delivery to the mail facility, each tray, sack, and pallet of election mail is given a special red label. This red label alerts all postal facilities in the chain that the mail is political and allows for expedited processing over the mail stream (meaning it should be treated as first class mail).
Get a red tag on your political mail
The red label 57 may be used for any political campaign mailing by a registered political candidate, a campaign committee, a political party committee, a political news mailing by a Political Action Committee (PAC), a super PAC, or other organization that may advocate advocacy or mobilization of voters. Tag 57 is a red container tag that is used to make a political mail campaign visible while it is in the mail stream.
Volume of the Red Tag Mail:
During the election cycles, the volume of mail increases and the mail with the lowest standard of service bears the brunt. The USPS’s service standards are determined by postage: Express, Priority, First Class (& 1stbulk), Standard Bulk (& Nonprofit). At the bottom end of postage and service standards is Standard Bulk Mail, including nonprofits.
Reduce your Red Tag Mail costs:
The USPS gives discounts on this standard bulk mail because the mailer has to do some of the USPS tasks like sorting and bundling in order to charge a lower postage fee. Mail prepared in this way is inexpensive, but not reliable for determining incoming mail data. If you’re shipping a piece in a slow time, your email can reach your destination mailboxes in 1-5 days. However, if it’s a busy time of year it can be 10 to 20 days and there is no guarantee or way for mailers to control it. Once the USPS processes your email, it is under its control.
For Profit vs Non-Profit Red Tag Mail:
Political direct mail with the red tag is sent via profit mail when sent directly from a candidate. Red Tag Mail is non-profit if a state party pays for it and sends it out. Nonprofit mail is significantly cheaper than profit mail, but both move just as fast with a red tag.
This inconsistent factor is exacerbated by the “Load Balancing” policy, which further relaxes postal standards for bulk mail entered on Fridays and weekends at USPS facilities. The USPS is overwhelmed with Monday delivery and is currently trying to distribute the mail evenly over the week to ensure a more consistent workload for carriers. This will make your in-home data anything but consistent.
Nobody really thinks about the intricacies of the post (do they?). People stamp their letters and put them in the mailbox and voilà! The same goes for receipts. You open your mailbox and there they are, those predictable bills. There is a tough deadline for political mail, ELECTION DAY. Persuasion mail is not effective if it arrives the day after the election.
How long does it take to delete Red Tag emails?
The red tag, USPS day 57, should always be requested for your political mailings. These tags are intended to help your mail get to the top of the bulk mail pile, and we estimate your destination mailboxes 2 to 4 days after an SCF (Sectional Center Facility) mail is dropped, but depending on where you are (city or country ), how big it is of the piece of mail (letter or apartment), and the density of the political mail population could move faster or slower.
Tracking Red Tag Mail:
Political mail with red flags is also tracked and logged at every stage of the USPS chain. For this purpose, each institution keeps a political mail log so that the campaign mailers received in the institution can be noted and logged after receipt. In the past, this was one of the few ways we could track emails. Fortunately, we now have more accurate methods for tracking election mail in the mail stream.
Red Tag saves money and time:
The bottom line is that Red Tag Political Mail is a huge cost and time saver for political campaigns. So paint your message as blue as possible, but for political mail, always mark it red.